Riverdale Analysis: Betty Cooper- Hitchcock Blonde and Object of Obsession

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Who is the Black Hood and What Does He Want with Betty?

At the beginning of the season and the Black Hood storyline, Archie and Veronica each wondered if the Hood was targeting people close to them, because Archie was connected to the victims and Veronica tends to assume her father is connected to most crimes in Riverdale, unless she’s given proof that he’s not.

Those assumptions turned out to be red herrings, and we soon discovered that the Black Hood is obsessed with Betty Cooper, who is a Hitchcock blonde, as Jughead told us last season. Polly and Alice are also Hitchcock blondes, and the Hood has some interest in them as well, but Betty’s virgin status, overall goodness and sleuthing abilities specifically seem to make her the object of the Black Hood’s desire.

The shooting of the Sugarman (assuming he was actually shot) takes away most of the suspicion that Betty’s stalker is an imposter. There’s a “romantic” side to the Hood’s obsession. He’s giving her gifts, being extremely possessive, and is inspired by her sexual purity. That sounds like someone who wants to own her. He’s attempting to use his favors and crimes as rewards and punishments to train her into submission to him.

A Hitchcock blonde is the kind of tall, icy blonde that Alfred Hitchcock favored for his leading ladies. The characters were independent, mysterious, duplicitous, and unexpectedly passionate. They were often objects of obsession in his films, and of Hitchcock’s personal obsessions in real life.

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